Undergraduate programs

BBA - Events, Entertainment & Media Management


Home | Programs

Undergraduate programs

PROGRAM EXPLORER

Find the program that matches your passion

Undergraduate programs

Explore this page

    Undergraduate programs

    BBA (Bachelor of Business Administration) Events, Entertainment & Media Management

    Bachelor of Business Administration in Bangalore

    BBA in Events, Entertainment & Media Management is a comprehensive programme developed under the National Education Policy (NEP). The BBA in Event Management course covers Core Theory and Practical training in Conceptualising, Designing, Sales, Planning, Administration, Production, and Executing event scenarios. The course is designed and taught by practising event industry experts—cutting-edge programmes to train and build the next generation of event management professionals.

    This comprehensive event management course is offered at the Center for Management Studies (CMS) in JAIN (Deemed-to-be-University), one of India's best BBA Event Management colleges. It is designed to be your Launchpad into the world of events. It aims to equip you with the knowledge and tools required to develop, design, and execute events and create an explosion of curated content.

    Program Code

    006

    Duration

    4 Years, 8 Semesters

    Credits

    3 years - 120 Credits
    4 years (Honours / Honours with Research) - 160 Credits

    Eligibility

    The minimum qualification required to apply to colleges for a BBA in Event Management programme is a pass in the 10+2 Science / Commerce/ Arts examination from the PUC / ISC / CBSE or equivalent board.

    Programme Educational Objectives (PEOs)

    Here are some course objectives of a BBA in Event Management programme:

    • Apply management knowledge and tools in diverse business and social environments.
    • Demonstrate managerial skills and an entrepreneurial attitude with a global perspective.
    • Exhibit a high moral character, positive mindset, and societal responsibilities.
    • Exhibit analytical and critical thinking for decision-making and problem-solving.

     


    Curriculum Structure

    Here is a detailed explanation and curriculum structure of the BBA Event Management subjects.

    The resources and the infrastructure available for the students to brainstorm, collaborate and work with their students towards projects and assignments make learning holistic and engaging. The learning and teaching pedagogy at The Center for Management Studies (CMS) in JAIN (Deemed-to-be-University) is exceptional, making it an emerging visionary by being one of the best BBA event management colleges in India.

    Semester I

    • Language - I (Kannada/Hindi/Sanskrit/Additional English)
    • English - I
    • Business Accounting
    • Business Trends
    • Introduction to Experiential Management
    • Introduction to Creativity & Project Management
    • Mind Management & Human Values - I

    Semester II

    • Language - II (Kannada/Hindi/Sanskrit/Additional English)
    • English - II
    • Doing business in India
    • Introduction to Wedding Management
    • Quantitative Techniques for Decision Making
    • Mind Management & Human Values - II
    • Project - 1

    Semester III

    • Indian Bazar
    • Technical & Production Management in Events(DSE-1)
    • Entertainment & Show Management(DSE-2)
    • Minor Specialisation: Global Tourism & Destination Marketing
    • General Elective-I
    • Business-oriented computer application
    • Environmental Studies

    Semester IV

    • Corporate Finance
    • Essentials in F&B Management (DSE-3)
    • Fundamentals of Experiential Marketing & Live Media Tools(DSE-4)
    • Minor Specialisation: Theatre and dramatics
    • General Elective-2
    • Indian Constitution
    • Project -2

    Semester V

    • Cost & Management Accounting
    • Income Tax – I
    • Business Law
    • Event Management
    • Wedding Planning (DSE-5)
    • Corporate Event Planning (DSE-6)
    • Minor Specialisation: Essentials of Mice
    • General Elective-3
    • Emerging Technologies

    Semester VI

    • Income Tax – II
    • Event Management
    • Destination & Luxury Weddings (DSE-7)
    • CSR & Reward & Recognition Events (DSE-8)
    • Minor Specialisation: Management and Event Hospitality
    • General Elective-4
    • E-Commerce
    • Project -3

    Industry-University Tie-Up Model
    This programme offers specialisation subjects that are taught by eminent game-changers in the events, media and entertainment industry from Mumbai and across India, bringing you a real-world understanding of the business: Sabbas Joseph - Wizcraft, Viraf Sarkari - Wizcraft, Sushma Gaikwad - Ice Global, Pramod Gaikwad - Ice Global, Andre Timmins - Wizcraft, Samit Garg - E-Factor Entertainment, Mahesh Shirodkar - Tamarind Global, Roshan Abbas- Geometry Encompass, Brian Tellis- Fountainhead MKTG, Oum Pradutt - Phase 1 Events & Entertainment Pvt Ltd, Raj Nayak - House of Cheer, Anuja Choudhary - Wispk, Tabassum Modi - Victor Tango Entertainment Pvt Ltd and Tarsame Mittal - TM Talent Management, Khantil Mehta-Go Bananas; Neha Seth Arora - Varvadhu. We are proud of our Business Administration department at the Center for Management Studies (CMS) in JAIN (Deemed-to-be-University). Our highly qualified faculties make our programme the best BBA in Event Management in Bangalore.

    Program Outcome

    At the end of the programme, students will be able to:

    • Integrate management tools and concepts to solve business and social problems.
    • Evaluate business opportunities by scanning the competitive environment, key stakeholders and business and social landscape.
    • Execute inter and multi-disciplinary approaches for problem-solving.
    • Apply analytical and critical thinking skills in decision-making.
    • Develop effective communication across cultural settings and in technologically mediated environments.
    • Demonstrate leadership skills to work effectively in diverse teams.
    • Articulate the concepts and practices of entrepreneurship and innovation.
    • Demonstrate ethical reasoning and responsible global citizenship.

    Career Opportunities

    This comprehensive event management course available for students at JAIN(Deemed-to-be-University) is designed to be your Launchpad into the world of events. The course aims to equip you with the knowledge and tools required to develop, design, execute events and create an explosion of curated content. At the end of the programme, students will be able to build industry-relevant skills and a rewarding career. This course will equip students with the knowledge and tools required to create, design, and execute events and be ranked among the top colleges for BBA in Event Management.

    After the successful completion of this programme, students can work with leading Event Management companies and in roles such as:

    • Brand Management Professional
    • Event Creative Director & Designer
    • Wedding Planner
    • Client Servicing Manager
    • Event Planner & Coordinator
    • Public Relations Officer
    • Hospitality Manager
    • Artist Manager
    • Corporate Communications Specialist
    • Resource Purchase Manager

    Academic Co-Curricular Activities

    Value Added Certifications:

    • Photoshop
    • Tally
    • Digital Marketing
    • Photography
    • Event Managers (From Wizcraft)

    Internships & Placements: Internships are educational and career development opportunities that allow students to gain practical experience in the professional field. The students at the Center for Management Studies (CMS) in JAIN (Deemed-to-be-University) pass out with flying colours and are proud placement holders in the top 4. They are structured, short-term, and supervised placements that focus on tasks or projects with defined timescales. Our semester-wise internships and extensive corporate interface ensure a perfect mix of business acumen and academic intellect. Our internship department proudly partners with some leading companies, and the institute's flamboyance is widely appreciated and is emerging as a visionary making it one of the best BBA in Event Management colleges in Bangalore.

    Toastmasters: Toastmasters International is a global organisation that teaches effective communication and leadership skills. It helps and motivates students to gain proficiency in public speaking, productive communication, audience interaction, and oratorical skills. Students who have completed five levels, each with its own set of speeches and challenges, are then awarded the “Pathways Proficiency” qualification from the USA. Our students hold the distinction of being the youngest certified Toastmasters in India.

    Academic Activities

    • The International Management Day (IM DAY)
    • Management Expo
    • Education Expedition
    • Illusion - Advertisement Event
    • Utkarsh - Entrepreneurship Event
    • C2C - College to Corporate
    • OBOW - ICT
    • Corporate Lecture Series
    • LinkedIn Learning Certifications

    Extracurricular Activities

    Student Council: CMS Student Council is the hub of all student activities on the campus. It comprises the various fest teams (Management, Media, Cultural and Sports) and associated clubs. There are council members who regulate and monitor the activities of the council. The council is also responsible for organising the CMS Festival. The student council instils leadership, teamwork and confidence in students. This council is FOR the students, BY the students and OF the students. Students join the council as members but leave the council as leaders. This is the very heart of CMS.

    CMS Festival: Youth Oriented Fests

    • Threshold (Management Fest)
    • Precipice (International Management Fest)
    • Lasya (Cultural Fest)
    • Fundamentalist (Business Quiz)
    • Abhinaya (Theatre Fest)

    Sports

    • CFL - College Football League
    • CPL - College Premier League
    • CMS Cup

    Value Added Activities and Events

    • Freshers' Day
    • Protégé - Management Fest
    • Verve - Cultural Fest
    • Lumiere - Media Fest
    • Model United Nations (MUN)
    • Graduation and Achievers' Day
    • Alumni Meet
    • Yuva Ignited Minds - Social Sensitivity
    • Vishwas - The Counseling Centre
    • Grievance Cell

    Clubs and Societies

    • GrahaQ - Marketing Club
    • Ethos - HR Club
    • Vridhi – The Finance Club
    • Vidhyanidhi – The Student Research Development Cell
    • NSS Cell – The National Service Scheme Club
    • Kannada Kalpa – The Kannada Club
    • The Women Cell
    • Sankalp – The Hindi Club
    • Confluence - The English Club
    • TEDx
    • The Master of Ceremonies Club
    • Creative Inc. – The Creative Club
    • NAT – The Networking and Analysis Club
    • Gender Champions – The Gender Equality Club
    • Hult Prize Organization – The Social-Entrepreneurship Club
    • Start-Up Club

    pathways cms