BBA – Branding and Advertising is a 3-year special course enabling students to navigate managerial aspects of a business especially the advertising industry taking up a numerous opportunity is branding and advertising profession. It aims to provide a holistic view of advertising and branding from both a managerial and a cultural standpoint. Advertising and Branding offer wide scope and a diverse spectrum of jobs and entrepreneurial opportunities. Branding and Advertising complement one other. Brand recognition can be increased by advertising, and branding influences the style and direction of advertising campaigns. Marketing can manage brand accountability and shore up a brand’s reputation, in addition to promoting advertisement campaigns.
This programme is best suited to students who are curious about the nature of contemporary consumer markets, consumer psychology and culture, self-motivated, eager to read extensively, engage in discussions, debates and conversations both offline and online and open to new ideas.
006
3 Years, 6 Semesters
6 Semesters - 120 credits
The minimum qualification required to apply is a pass in the 10+2 examination in Science / Commerce/ Arts from PUC / ISC / CBSE or equivalent board.
At the end of the programme student will be able to:
Value Added Certifications:
Certificate of participation / winners for the strategic activities conducted during the programme which includes personality and communication workshops.
Internship & Placements: Internships are educational and career development opportunities provided to the students to implement practical experience in the professional field. They are structured, short term and supervised placements focusing upon a task or projects with defined timescales. Our semester wise internships and extensive corporate interface ensure a perfect mix of business acumen and academic intellect. Our internship department proudly partners with some leading companies.
Toastmasters: Toastmasters International is a global organisation imparting training in effective communication and leadership skills. It helps and motivates students to gain proficiency in public speaking, productive communication, audience interaction, and oratorical skills. Students who have completed 5 levels each having its own set of speeches and challenges are then awarded with the “Pathways Proficiency” qualification from the USA. Our students hold the distinction of being the youngest certified Toastmasters in India.
Student Council: CMS Student Council is the hub of all student activities on the campus. It comprises of the various fest teams (Management, Media, Cultural and Sports) and clubs associated with them. There are council members who regulate and monitor the activities of the council. The council is also responsible for organizing the CMS Festival. The student council instils leadership, teamwork and confidence in students. The council is FOR the students, BY the students and OF the students. Students join the council as members but leave the council as leaders. This is the very heart of CMS.
Career Prospects
Career Path/Job prospects for BBA (Branding and Advertising) Graduates:
Brand and Design Manager, Marketing Manager, Creative Director, Senior Designer, Design Team Leader, Art Director, Advertising Manager, Account Planner, Communication Consultant, Project Manager, Content Creator and Manager, Client Account Manager and a variety of functions related to Branding and Advertising in all types of industries. The students will also be equipped to start their own Ad Agency or be an independent branding or advertising consultant.
Industry-University Tie-Up Model
Internship, Consultancy Projects and live projects are mandatory, being a part of the curriculum. The Placement cell is instrumental in establishing tie-ups with reputed industries, providing internship facilities to the students where they get hands-on experience of making frequent strategic decisions to safeguard their companies' growth and survival, and learn to face the challenges of the corporate world. This programme enables the student to individually and collaboratively devise ad campaigns for reputed companies.
Academic year 2024-25
