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BBA College in Bangalore

Undergraduate programs


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    Undergraduate programs

    BBA (Branding and Advertising)

    Bachelor of Business Administration in Bangalore

    BBA – Branding and Advertising is a 3-year special course enabling students to navigate managerial aspects of a business especially the advertising industry taking up a numerous opportunity is branding and advertising profession. It aims to provide a holistic view of advertising and branding from both a managerial and a cultural standpoint. Advertising and Branding offer wide scope and a diverse spectrum of jobs and entrepreneurial opportunities. Branding and Advertising complement one other. Brand recognition can be increased by advertising, and branding influences the style and direction of advertising campaigns. Marketing can manage brand accountability and shore up a brand’s reputation, in addition to promoting advertisement campaigns.

    This programme is best suited to students who are curious about the nature of contemporary consumer markets, consumer psychology and culture, self-motivated, eager to read extensively, engage in discussions, debates and conversations both offline and online and open to new ideas.

    Program Code



    3 Years, 6 Semesters


    6 Semesters - 120 credits


    Pre University / SYJC / 12th Standard / CBSE / ISC

    Programme Educational Objectives (PEOs)

    • Apply management knowledge and tools in diverse business and social environments
    • Demonstrate managerial skills and an entrepreneurial attitude with a global perspective
    • Exhibit a high level of moral character, positive mindset, and societal responsibilities
    • Exhibit analytical and critical thinking for decision-making and problem solving

    Program Outcome

    At the end of the programme student will be able to:

    • Integrate management tools and concepts to solve business and social problems
    • Evaluate business opportunities by scanning the competitive environment, key stakeholders and business and
      social landscape
    • Execute inter and multi-disciplinary approaches for problem-solving
    • Apply analytical and critical thinking skills in decision-making
    • Develop effective communication across cultural settings and in technologically mediated environments
    • Demonstrate leadership skills to work effectively in diverse teams
    • Articulate the concepts and practices of entrepreneurship and innovation
    • Demonstrate ethical reasoning and responsible global citizenship

    Programme Specific Outcome

    • Apply knowledge, creativity, and right attitude essential to deliver effective leadership in an advertising and
      branding arena.
    • Design and develop effective content for marketing campaigns

    Academic Co-Curricular Activities

    Value Added Certifications:

    Certificate of participation / winners for the strategic activities conducted during the programme which includes personality and communication workshops.

    Internship & Placements: Internships are educational and career development opportunities provided to the students to implement practical experience in the professional field. They are structured, short term and supervised placements focusing upon a task or projects with defined timescales. Our semester wise internships and extensive corporate interface ensure a perfect mix of business acumen and academic intellect. Our internship department proudly partners with some leading companies.

    Toastmasters: Toastmasters International is a global organisation imparting training in effective communication and leadership skills. It helps and motivates students to gain proficiency in public speaking, productive communication, audience interaction, and oratorical skills. Students who have completed 5 levels each having its own set of speeches and challenges are then awarded with the “Pathways Proficiency” qualification from the USA. Our students hold the distinction of being the youngest certified Toastmasters in India.

    Academic Activities

    • The International Management Day (IM DAY)
    • Management Expo
    • Education Expedition
    • Illusion - Advertisement Event
    • Utkarsh - Entrepreneurship Event
    • C2C - College to Corporate
    • OBOW - ICT
    • Corporate Lecture Series
    • LinkedIn Learning Certifications

    Extracurricular Activities

    Student Council: CMS Student Council is the hub of all student activities on the campus. It comprises of the various fest teams (Management, Media, Cultural and Sports) and clubs associated with them. There are council members who regulate and monitor the activities of the council. The council is also responsible for organizing the CMS Festival. The student council instils leadership, teamwork and confidence in students. The council is FOR the students, BY the students and OF the students. Students join the council as members but leave the council as leaders. This is the very heart of CMS.

    CMS Festival: Youth Oriented Fests

    • Threshold (Management Fest)
    • Precipice (International Management Fest)
    • Lasya (Cultural Fest)
    • Fundamentalist (Business Quiz)
    • Abhinaya (Theatre Fest)


    • CFL - College Football League
    • CPL - College Premier League
    • CMS Cup

    Value Added Activities and Events

    • Freshers' Day
    • Protégé - Management Fest
    • Verve - Cultural Fest
    • Lumiere - Media Fest
    • Model United Nations (MUN)
    • Graduation and Achievers' Day
    • Alumni Meet
    • Yuva Ignited Minds - Social Sensitivity
    • Vishwas - The Counseling Centre
    • Grievance Cell

    Clubs and Societies

    • GrahaQ - Marketing Club
    • Ethos - HR Club
    • Vridhi – The Finance Club
    • Vidhyanidhi – The Student Research Development Cell
    • NSS Cell – The National Service Scheme Club
    • Kannada Kalpa – The Kannada Club
    • The Women Cell
    • Sankalp – The Hindi Club
    • Confluence - The English Club
    • TEDx
    • The Master of Ceremonies Club
    • Creative Inc. – The Creative Club
    • NAT – The Networking and Analysis Club
    • Gender Champions – The Gender Equality Club
    • Hult Prize Organisation – The Social-Entrepreneurship Club
    • Start-Up Club

    Career Prospects

    Career Path/Job prospects for BBA (Branding and Advertising) Graduates:

    Brand and Design Manager, Marketing Manager, Creative Director, Senior Designer, Design Team Leader, Art Director, Advertising Manager, Account Planner, Communication Consultant, Project Manager, Content Creator and Manager, Client Account Manager and a variety of functions related to Branding and Advertising in all types of industries. The students will also be equipped to start their own Ad Agency or be an independent branding or advertising consultant.

    Industry-University Tie-Up Model

    Internship, Consultancy Projects and live projects are mandatory, being a part of the curriculum. The Placement cell is instrumental in establishing tie-ups with reputed industries, providing internship facilities to the students where they get hands-on experience of making frequent strategic decisions to safeguard their companies' growth and survival, and learn to face the challenges of the corporate world. This programme enables the student to individually and collaboratively devise ad campaigns for reputed companies.

    pathways cms

    Academic year 2021-22

    BBA Brochure

    Course Curriculum Structure 2020-21

    BBA curriculum Structure