Overview

BBA - Sports Management (Bachelor of Business Administration)

BBA specialising in sports management is designed to prepare students for a management career in the professional sports and recreation business. The BBA in Sports Management programme provides core educational skills, foundational understanding, and practice by allowing students to engage in experiential learning and being made aware of the best practices observed in the business, related sports domains, and other allied industry partners. The BBA Sports Management course structure, vetted by industry specialists and academic experts, will proffer aspirants with the skills, capabilities, and personality required in the sports industry. Students pursuing a BBA in Sports Management will engage in a challenging, exciting, academically demanding, and relevant programme of study. The programme will comprise approaches embedding work-related learning culture within the curriculum with classes, live sports event management projects, industry mentoring, industry-based seminars, and case studies. Students will be offered hands-on training through event simulations, interactions with sports personalities and executives from the industry, field trips, opportunities to participate in international and national competitions, and placement possibilities with leading sports organisations worldwide.

  • Program Code

    006

  • Duration

    4 Years Honours

  • Credits

    3 years - 120 Credits
    4 years (Honours / Honours with Research) - 160 Credits

Eligibility

The minimum qualification required to apply for a BBA in Sports Management is a pass in the 10+2 Science / Commerce/ Arts examination from the PUC / ISC / CBSE or equivalent board.

Curriculum Structure

  • Ethics for Business
  • Quantitative Techniques for Decision Making
  • Business Accounting
  • Introduction to Sports Management and Governance
  • English-I
  • Language-I
  • Hindi-I
  • Kannada-I
  • Sanskrit-I
  • Additional English-I
  • Open Elective
  • Mind Management and Human Values - I
  • TDPCL-1: Transdisciplinary Project Centric Learning
  • Human Resource Management
  • Foundation of Sports Marketing
  • Creation and Management of Sports Brands
  • Open Elective
  • Business Communication
  • Language-II
  • Hindi-II
  • Kannada-II
  • Sanskrit-II
  • Additional English-II
  • Mind Management and Human Values - II
  • TDPCL-2: Transdisciplinary Project Centric Learning
Major Electives:
  • Fan Engagement
  • Strategic Management in Sports
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Emerging Technologies
  • Environmental Studies
  • Open Elective
  • Organisational Study / Start -Up Work / Internship Project
  • TDPCL-3: Transdisciplinary Project Centric Learning
  • Indian Bazaar
Major Electives:
  • Sports Sales and Sponsorships
  • Sports Event Management
  • Media and Broadcasting in Sports
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Indian Constitution
  • TDPCL-4: Transdisciplinary Project Centric Learning
  • Management Accounting
  • Income Tax-I
  • Strategic Management
Major Electives 1:
  • Athlete Development and Management
  • Facilities and Infrastructure Management
Major Electives 2:
  • Grassroots Development in Sports
  • CSR in Sports and Sports for Development
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • TDPCL-5: Transdisciplinary Project Centric Learning
  • Income Tax - II
  • Legal Aspects of Business
Major Electives 3:
  • Sports Data Analytics
  • Business of Leagues
Major Electives 4:
  • Sports Merchandising and Retail
  • Sports Law
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • TDPCL-6: Transdisciplinary Project Centric Learning
Honours
  • Advanced Excel for Business
  • Qualitative and Quantitative Research Methods
  • Corporate Governance and Sustainability
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Internship
  • Seminar
Honours with Research
  • Case Development and Research
  • Qualitative & Quantitative Research Methods
  • Operations Research Methods
  • Data Analysis - Tools & Techniques
  • Research Ethics and Academic Writing
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Master Thesis
Honours
  • Emotional Intelligence for Leadership
  • Data Driven Decision Making
  • Design Thinking and Innovation Management
  • Project Management
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Master Thesis
Honours with Research
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Master Thesis

Programme Highlights

  • Program Outcome

The Center for Management Studies (CMS) in JAIN (Deemed-to-be University) is one of the best BBA in Sports Management colleges in Bangalore. On successful completion of the programme, students will be able to:

  • Apply critical analysis skills to real-world situations in sports contexts.
  • Analyse and critically evaluate the concepts, by defining characteristics of sports globally as an academic and applied study area.
  • Express ideas formally and communicate information appropriately and accurately using various media.
  • Develop working relationships using teamwork and leadership skills, recognising and respecting different perspectives.
  • Manage professional development for a career in the sports industry, reflecting on progress and taking appropriate action.
  • Apply and synthesise models, theories, and concepts from various academic disciplines that can effectively manage sports-related operations and services.
  • Critically assess business opportunities and managerial requirements in a range of sports sectors.
  • Analyse and evaluate the strategic issues associated with sports management and the organisation of sports events.
  • Explore ethical, policy and decision-making processes that inform sports stakeholders.
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FAQ's

What is a BBA in Sports Management?


A BBA (Bachelor of Business Administration) in Sports Management is a degree that teaches students how to manage sports teams, events, and organisations. It covers business, marketing, and management in the sports industry.

What is the highest-paying job in sports management?


Job roles like athletic directors, sports managers, and sports agents are some of the highest-paying jobs in sports management. BBA sports management graduates with experience and skills are likely to get higher-paying job roles than non-experienced candidates.

How to study Sports Management?


Students interested in studying Sports Management can enrol in a BBA programme. They must develop a strong understanding of business principles and sports event management. They must also seek internships in relevant companies to get practical working knowledge.

What is the scope of Sports Management?


Sports Management has a broad scope, offering careers in event planning, marketing, team management, and sponsorship deals in the sports industry.